Innovation

CONCEPTS
ITERATIONS
SAMPLES
AH HA MOMENT
CONCEPTS

Innovation is not an option. It is required in business today. Innovation is constant and it creates value. China is one of the most innovative places in the world. Chinese clients tell me they cannot understand why the West let their businesses stagnate when so many opportunities to innovate are in front of our eyes. I have yet to see a visitor to China for he first time not go home with his eyes opened. The West needs to innovate to survive let alone to win in the marketplace. Regular iteration of new concepts related to your brand are essential. Whether is it packaging or delivery method, presence in new markets, unusual channels, reforming the value proposition of online or offline channels. Let us help your innovation process with workshops and conceptual thinking and clarity. We source innovative thinking and successful new products and brands in global markets and bring them to the table. We gather your teams and develop concepts together as the first step.

ITERATIONS

Working with your creatives and our strategic and global market experts, we go through a 2 day workshop process to iterate new ideas on paper and then quick These iterations can be in the format that suits your business model: Product packaging, service provision iterations and digital online samples. Visualise and touch and feel how your brand can look. See a quick new app or website to test the UX of your channel and presence online. Examine how new branding and design can change the perception of your brand. We can work with your communication partners on this phase to ensure your partners are in the know and they can also contribute their own thinking and knowhow.

SAMPLES

For those in a hurry, this is an optional phase buts allow you to see the products in near market format. With the cost of innovation coming down, it is now possible to visualise and see new products and brands in your hand before making as decision. We can also test these in focus groups and talk to opinion leaders and consumer experts to get feedback on your next big thing before presenting to the board. Get your story right and have contingency plans and options with research and insights that informs.

AH HA MOMENT

Tying in innovation with brand strategy leads to superior performance. Innovation needs to be tied to the marketplace. For many companies, pilot market studies can test the real performance of your brand. In Asia, quick to fail is often the mantra of many of the upcoming new brands. Xiaomi, for instance, is not afraid of bringing multiple products to market and then refining according to customer feedback. The low pricing and great value make this a sustainable model and the Xiaomi brand is known for innovation. Even if some products fail, the customer base accepts this given the great perceived value.