Business Services

WHERE NOW?
WHERE NEXT?
OPPORTUNITY
ROADMAP
WHERE NOW?

Many businesses are busy in the day-to-day are scrambling to keep up and manage resources and channels. Competition can turn the market upside down, innovation can leave you behind and customers can be unpredictable. We have a powerful approach based on a tried and tested process which will give you a snapshot of how you are doing today. Based on interviews and workshops, we ask simple questions leading to tough answers. Where you are now? What is the state of your business today? What is your market? Which territories? Who are your customers? Where do they consume? Who is your competition? What channels are you in? Internally, where are you strong? Where are you weak? Armed with data and insights, only then can we talk about where you should be.

WHERE NEXT?

Once you have an honest and agreed understanding of where you are, it is time to think of where you should be. This is where you can dare to dream. Again, the approach is simple but the workshops are intense and revealing. They revolve around multiple questions and discussions. For instance, what business do you want to be in? Is it attractive?  Is it growing? Do you have the resources? How will you develop this? What is the upside and downside? Is this a market you should you be targeting? Who will be the customers? What do they need, want and desire? Which customer segments should you avoid?. What will the competition be doing? Are there regulations both good and bad coming that will help, hinder? Which markets and territories should you be in? What resources and capital investment is needed to make this happen. the answers are in your organisation but have you collected and ranked them? Do you have a strategic approach?

OPPORTUNITY

Where Now, Where Next, are important steps to take in order to define the opportunity. The outcomes of the first two steps will enable you to define the opportunity. The opportunity should be seen in terms of the ability to deliver  the following: Innovative and realistic solution for the defined market and territories. Ability to set up or repurpose resources to commit to the new business opportunity. Defined financial plan with agreed investment, budgets and target profit margins defined. Credible product or service. Relevant features and benefits. differentiated brand positioning, brand identity and understanding of the customer experience. Channel management. Integrated technology and approach to technology and digital support. We recommend the project team bring in the necessary internal and business partner experts to ensure all these ares are covered.

ROADMAP

The outcome of all these steps should be a simple summary document which explains what needs to be done, who will be leading the multiple efforts, what timeline is needed, how much it will cost, and what is the critical path. How success will be measured. Where will the project be housed and where will access to project status be made. What training is needed. What are the expected outcomes.