CREATING BRAND VALUE
More than ever, understanding how to create preference and loyalty for brands will result in higher margins and stronger performance against competitors. As Asia moves from a production and manufacturing base to satisfy increasingly sophisticated consumer demand, having a clear brand strategy is vital. Find a purpose for your brand and build experiences.
Strategy and creative innovation are interlinked. Let us help you represent your strategies visually and verbally in the marketplace. We provide brand system development from logo to colour palettes, photography design, icons, typefaces, application of the core identity to print, web, social media, campaign planning, signage, liveries, uniforms, the branded environment in the office and at points of sale.
We offer training and consulting in building and executing brand strategy including: Building a brand; creating a name for a product or service; setting up new branded channels in B2B and/or B2C; brand strategy for O2O; repositioning a brand for new markets; valuing a brand in the event of an acquisition or merger; brand licensing strategies, brand franchising; innovation strategies for brands which have lost market relevance.
Brand alignment is the practice of managing all the brand activities through the behaviours of your employees, sales force, channel partners and management teams. Understand and define what is needed to optimise the delivery of the brand on its company purpose, on its promise to all the above partners and to your investors and other stakeholders.
Much misunderstood and often not given the strategic rigour it deserves and demands, it is vital to have a considered approach to the naming of your brands. We provide a tried and trusted strategic-creative approach to naming your brands and services. Create names that are easy to read, easy to pronounce, easy to remember, easy to protect and work in global markets.
Iconic brands are able to live comfortably across multiple media. Brands live not just on printed media but on the web, on mobile, and emerging media forms including augmented reality and in AI executions. We audit your brands for strategic and creative fit in multiple media.
Brand management requires understanding and optimisation of the various product, service and strategic brands in your organisation. We help you map out and structure your brand architecture and devise the best messaging strategy so that customers and partners understand how you present yourself to your markets.
Manage your brands at the point of delivery and consumption in channels, in retail and the physical environment. We devise new ways to experience your brands on an emotional level. Our workshops consider different approaches including ‘quick win’ technology events, gamification theory and innovation to link interaction wit the sales funnel and create measurable purchase intent.
Our Data Analytics service helps you get to know your business and data archives and map out your data assets. Understand external data sources related to your business including social data and (un)structured data that will inform your decision making. Segment your business by relevant sub-segments: Products, services, customers, channels, territories.
Our team of data and behaviour scientists and our Asia-based business and brand strategy team are experts at crystallising the data and modelling scenarios that provide insights on your business and brand. Modelling provides scenarios and options to direct business and brand strategy for new value creation.
Data Audits collect agreed data from offline and online sources, from internal and external locations. Third party research is also useful to fill in data holes where records are missing or poorly managed. We also offer 1-1 and/or online meetings with employees and trusted partners to generate qualitative insights to triangulate data collection.
Complex decision making and analysis of consumer behaviour, brand channels and sales forecasting, for example, requires hard science to understand where gaps and inefficiencies lie. The magic sauce of algorithm development pulls together learnings and insights from the modelling and creates a strategic pathways with measurable outcomes.
Branding requires a purpose that drives behaviours across the company to deliver the brand promise consistently over time to create value for consumers. Courses include: Building Brand Value; Brand Strategy; Brand Design; Brand Alignment.
Communication training provides the insights, frameworks and skills to create clean and concise messages and effectively deliver them in critical situations such as media interviews, brand launches, conferences and presentation settings.
Great businesses and brands require inspiring leaders across the organisation. We show you how to motivate and lead through these courses: Inspire People; Talent Management; Influencing People; Leadership; Teamwork.
PR training covers the skills needed to manage corporate objectives and publics on the local and global stage. Learn how to formulate digital and social media strategies, plan PR campaigns and deliver more effective brand messaging.