CASE STUDY

Branding a Celebrity in China

Jucie – Jing Jin – is an emerging pop star in China with a large following in mainland China Jucie came to TaoSquare as she was looking to broaden her fan base beyond China and develop a global brand to create an image for her music that transcends local borders but is still relevant for all her fans.

Taosquare worked with Jucie to develop her music brand by sourcing a world class producer, creating a mini-EP with songs in English and Chinese language, producing a music video, establishing a presence on iTunes for the first time for the artiste,  creating promotional materials and aligning her social media visual and verbal messaging on Chinese social media channels.